Having led a business extensively in China and Hong Kong, I have found it a wonderful experience to network with other successful Italian business owners. There is an enormous depth of knowledge and creativity within Italian Entrepreneurs, within the Made in Italy business model. It has been fascinating to study the characteristics and methods used here which are very different to other parts of the world. The EO Italy format provides an incredibly rare and precious platform for us business owners to calibrate our understanding of doing business in Italy, to identify best practise and to live to our full potential.